Choosing The Right Keywords In 7 Steps
April 5, 2021
Choosing the right keywords is an essential part of your SEO (search engine optimization) and Digital Marketing. You need to consider a variety of factors like the competition, search volume, etc. before selecting your keywords or keyword phrases. In this blog, we are going to cover everything you need to know about choosing the right keywords and a few tools to help you along the way.
To get started, let’s be clear on the term “Keywords”. Keywords are words or phrases that describe your website, the topics you share info on, and most importantly, it identifies what people are searching for and whether you are relevant to the matter or not.
A few years back, if you would choose the keywords exactly the same as what you wanted to be seen for, you were good to go. But nowadays search engines evolved and the process is a bit more complicated.
It’s crucial that you understand the following before we move on.
How To Classify Your Keywords:
- Main Or Focus Keywords: These keywords are usually just 1 or 2 words that cover the high search volume words.
- Relevant Keywords: These keywords are usually 2-3 phrases with medium search volume.
- Long-Tail Keywords: These keywords consist of +3 words that don’t have much search volume but are as accurate as possible.
Now that you got the basic knowledge let’s get a bit more professional and show you a few tips to help you in the process.
1. Think Like Your Target Audience
You can start by asking yourself if you wanted to find your products or services, what would you search for? Try to walk in your clients’ shoes. Do thorough research on your niche and try to analyze every deciding factor. Once you know what people want, search for, and how they finalize their decision it’s not so hard to come up with a few keywords and go from there. Don’t be afraid to get help btw. Ask your colleagues, friends, family, … like they say, two heads are better than one.
2. Use Research Tools
The best tool I’ve come across over the years is Google keyword planner and Google search console. They are free and obviously owned by google so that makes it possibly a bit more accurate and more realistic. There is SEMRUSH, Ahref, and a couple of good tools out there too. they can gather data on your chosen words volume, competition, similar keywords, and more. After you’ve used a few of the listed keyword tools, you are probably going to have a long list of terms that your target audience usually uses to find the websites in your niche. Then plug your chosen keywords into Google AdWords Keyword Planner to find out which ones will work best for your purpose. Even though popular terms can be expensive when you want to Advertise based on your keywords, you can also begin with related keywords that are less popular ergo less expensive, and after you got the hang of it switch to more popular ones.
3. Analyze Your Results
After you chose your keywords, don’t just stop there. Analyze the heck out of them and always look for ways to improve them. After all they are the most important part of your SEO. See if your happy with the results or not, check if your bounce rate (It’s the percentage of visitors who entered your website and then left (“bounced”)) is low and you are actually relevant to what people are searching for. Keep in mind you don’t need to limit your list to the exact keywords for what you sell or the services you provide. You can expand your list and add relevant keywords that your target audience uses to find topics related to what you do. It’s a great way to put your website on their radar.
4. Study Your Competitors
Mostly, analyzing a couple of your competition’s keywords gives you a clear idea of what works and what does not. Go ahead and find your biggest competition and see what keywords they are using. It can remind you of the ones you might have forgotten and see in practice how these words are actually performing. There are numerous tools out there that can help with this like BuzzSumo, SEMrush, Ahref, etc. You shouldn’t expect to get the same results and traffic as your competitors, there are other factors involved as well but you get the gist of what they’ve built their website around.
5. Use Your Long-Tail Keywords Wisely
Before going ahead and choosing some random long-tail keyword as if it’s not that important keep in mind that even though they might not seem as sexy as your focus keyword, or don’t attract the most traffic but the searches they get and the people they attract can be easily turned in to clients because your visitor searched for the exact thing you are offering thus, it needs to define your content perfectly because serious buyers/clients usually use long-tail keywords to find their ideal product/service. For example, “Web design” is a seed keyword while “E-commerce web design companies” is a long-tail.
6. How Many Keywords To Use
This is a little tricky as each type of page needs a different number of keywords. But you shouldn’t use more than 5 keywords for any page. It’s considered spamming and black hat SEO tactic which will decrease your rank instead of improving it.
For your Blog pages, try to stick with one keyword. Just enrich the Blog with your focus keyword. For your landing pages, use your focus keyword and a couple of related ones (not more than 5 in total) For your home page, this is very important to stick with the competitive words with high search volume. Same as a landing page, go with one focus keyword and 4 related ones. Use them on your title tag and meta description.
7. Where to place Your Keywords
The title of your page. It’s the first point for Google to determine whether your page is relevant to the topic or not.
The meta description. It depends on you using any SEO tool or not but if you don’t, it will automatically come from the first 160 characters of your page.
The alt texts of your pics. You should add one picture for each of your keywords and use your keywords as the alt text for the photo. Now you are ready, and you know how to use keyword research to choose the right words in order to target your preferable audience. Don’t forget to perform an SEO audit to catch any errors that might be decreasing your traffic and ranking.