7 Ways To Make Money From Instagram

February 2, 2021

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It is not always necessary to have a large following and presence on Instagram to start making money and monetizing your account on the platform. Instagram is considered a place where one can share their passion through pictures and short videos, however, there is a much larger potential within the platform for creators and digital entrepreneurs. You are able to connect with fellow influencers and creators, build up a large fan following, and become a major digital influencer in the niche area of your interest. There are many Instagram accounts out there that have follower counts in tens of millions however are unsure on how they can monetize their account. So, here are seven ways through which you can monetize and make money from your Instagram brand!

1- Sell Affiliate Products


Instagram gives you the ability to add tracked links in the bio section of your profile as well as in the description of each of your posts. These tracked links connect your page to numerous company websites and their products that you sponsor on the behalf of the company. For every customer who visits the company’s website utilizing your link, the company or business pays you a certain amount of money. At times you will get a percentage of the profit if your viewers make a purchase through your affiliate links. Here are some ways you can optimize your affiliate marketing links are:

  • Shorten the affiliate link utilizing a link shortening website or service, like bit.ly so your post does not look entirely spammy

  • Utilize the relevant hashtags in relation to the product to draw the correct users to your post

  • Mention a special discount code within your post and ask your viewers to use the code when purchasing the sponsored product. This is often referred to as a referral code and lets the business or company know your page is driving the sales of their products.

2 – Influencer Marketing

Once you are a social media influencer you can begin to sell sponsored products through the Instagram platform and your page, this means that companies will pay you to make posts and content in relation to their products and services. You are able to do these posts once in a while for numerous companies, or you may associate your brand with a few particular companies and post content regularly on their behalf. Some methods through which advertisement posts work are:

  • You will be asked to share your personal feedback with the business or company’s products through your content with your viewers.

  • You will have to re-post some of the business or company’s posts on your own page to your audience.

  • You will have to share some pictures of you utilizing the business or company’s products and tag the company within the pictures.

3- Sell Your Own Merchandise

This is also a very lucrative option for Instagram brands with a more entrepreneurial ability. You might create your own products and sell them to your audience on Instagram. All you need is a marketable product and a brand on the Instagram platform that your followers and viewers can rally around. As opposed to trying to license your product to a larger business or company for more effective marketing options, you can cater to your own personal online presence.

NOTE: Be aware of the fact that when you sell homemade products, you will be responsible for any kinds of legal, physical, or medical issues that any of your buyers may suffer from. Ensure that you have been issued all the necessary licenses for selling your product before putting it on the market.

4- Offer A Paid Service

If you have a large and authentic following on the Instagram platform, it represents the fact that you obtain a skill or resource that other users may be of interest in. Your talent and abilities may not always be represented through a physical product, however, you can offer your talent in the form of a service, such as mentoring or coaching. This can be achieved through many methods:

  • Include a link within your bio that takes your audience to a website with a full description of your services.

  • Include all of your skills within your bio and mention that you are open to work offers, by presenting a method through which they can contact you professionally.

  • Offer your services to your audience at a discounted rate for limited time periods.

  • Connect with other users on the platform that provide and offer the same or similar services in attempts to build a professional network and exchange leads, tips, etc.

  • Utilize your pictures, videos, and your posts to advertise this skill and your paid service. Whether you are a photographer, an artist, a dancer, or skilled within any other niche.

5- Sell Your Instagram Photos

One of the most fundamental ways to make money and monetize your Instagram presence is by selling your photos. The great thing about this specific option is that you do not require a following to sell your photos, simply an avenue through which to pay for the digital goods. If you have an interest in drawing or photography and it is what initially attracted you to Instagram, you can monetize this interest. Firstly, try and take some time to hone and develop your photography skills through the utilization of online courses. Once you have began to take professional photographs you can sell these through the following methods:

  • If you have an extensive following, you have the ability to offer to sell prints of your Instagram photos to your audience for a lucrative fee.

  • Sites such as Shopify enable you to subscribe to their service and sell your photos on their website. These sites often cater to audiences that are specifically looking to buy relevant photographs.

  • You are able to print your photos on merchandise, such as mugs and t-shirts, and sell these products at a profit margin.

  • You are able to reach out to companies and businesses on the Instagram platform and offer your photograph services. These companies or businesses can then pay you to post specific types of content advertising them or their products.

6- Sell Shoutouts To Smaller Instagrammers


Popularity on the Instagram platform is a difficult game to win, and there are only a handful of influencers and creators on the top of this game, whereas thousands of aspiring creators are looking to boost their popularity. In these cases, you are able to leverage your popularity on the platform for money through offering to provide shoutouts to other Instagram influencers or creators in return for an adequate and profitable fee. The shoutout can be within the form of:

  • Tagging them in your posts.

  • Sharing the client’s post.

  • Asking your followers to check out their page and brand.

  • Becoming a follower of your client’s page, as well as liking and commenting regularly on their content.

7- Offer Instagram Tutorials For Money

Becoming a significant and important Instagram influencer or creator is a difficult task to overcome, your success on the platform can be a testament to your marketing and knowledge of how Instagram works. You will also need to leverage the Instagram algorithm to receive the most likes, followers and comments. You are able to offer to share your knowledge and capabilities with new and up and coming users in the form of consultation fees and tutorials. There are many forms of software which enables you to create presentations and classes utilizing your knowledge that can be accessed by your subscribers in return for a small fee. You are able to upload your courses on tutorial sites such as LearnWorlds and DigiStore24.com and link them to your Instagram brand.

Having a popular brand or page on the Instagram platform can be a very lucrative and profitable venture, provided you are willing to leverage that popularity and presence properly, you too can earn a decent amount of money from Instagram and your brand. Take some time to decide which of the monetization methods discussed above best suit your particular Instagram brand and presence.

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Jennifer Smith
5 months ago

What’s your success on Instagram?