7 STEPS OF A CREATIVE PROCESS FOR YOUR NEXT DESIGN PROJECT!
December 6, 2020
Whether it’s a logo, a print, a website, an illustration, or whatever form of design you’re asked for. Here are seven steps that will surely work for you on your next project! Especially if the design project is a logo or a branding identity. But in general, you can adapt these tips to whatever you desire. It doesn’t necessarily have to be Graphic Design. I am just presenting them from my point of view. So, let’s begin!
Nailing down the Brief is a critical step! A detailed discussion with the client about their expectations and aspirations for the project is the first step. Just make sure you ask for a lot of information and define everything that is not clear from the first view. Like ”What does your company do?”, “Is it b2b or b2c?”, “What is your target audience?”, “Have you ever seen a similar design that you really liked?” Even if time is short, it’s very important for you to know exactly what they are looking for!
*Tip: Just make sure you develop a list of Keywords in your brief that define what you’re about to create.
The firm base of any creative process is Perfect Planning. Organizing can really save a huge amount of time and can minimize the effort and the number of revisions to the maximum. You should rather spend 7 days on planning and 3 days on designing than the opposite. Diving straight into designing could be a huge mistake sometimes! And this mistake is being done even by the best. So, I want you to really trust me on this one! Come up with a good idea! It all begins in your mind. Not at Photoshop, Illustrator, or any other software or equipment you use. These are just the tools to bring your idea to life!
As you go on, good Research always takes place. Parthenogenesis does not exist so you have to Get Inspired by something. Thankfully, there are many platforms and environments for this job, like Pinterest, Behance, Artstation, Awwwards, Instagram, etc. Even a walk at the mall or a marketplace. Sometimes sketching things can also do the job. Nowadays this step is such underrated but paper is the right place for your imagination to run wild! Aaaaaaand… ACTION! Now that you’ve got your idea, it’s about time that we start designing.
4.A POWERFUL QUESTION:
As Ralph Waldo Emerson said: “The man who knows how will always have a job. The man who knows why will always be his boss.” So a principle of mine, which I also use in life in general, that works as a compass in this creative process, is to always ask “Why?‘’ While creating something, wondering, why, simply eliminates all unnecessary information from my compositions and ensures every stimulus and detail is on point. Being able to answer, why, unpuzzles every single issue of the given project and turns it into efficient information for the receiver! So…That’s why!
Another thing in your workflow that is considered to be important is making sure that you develop Fallbacks and Drafts, so they can appear as quick solutions if the first result is not as desirable. By doing this, you ensure that you can make it to the deadlines and also minimize stress. Also, if you take some time to keep your mood-boards, files and folders organized, then all the Extras just seem to fall into place (From the color selections, the samples, the basic design, the fonts, to the papers where you write down ideas, all will play their role in the outcome.). Once everything is in the right position even the part of selling it to the client becomes easier. This is why keeping well-organized fallbacks and drafts is so important.
Going on, I have to mention how important the Feedback is. The first kind of feedback I suggest you look for is from friends, family, or random people that have no idea what you are working on. Because it is they who will be the final receivers once the job is published… Not the designers or the marketeers… Just everyday observers. That’s why I suggest you look a few times from this point of view… I mean… ‘’Would you like it if you’d see it across the street/room or while scrolling down a webpage?’’ Then of course comes the feedback from your client and that’s something you have to adapt to. A lot of times though your client might be confused and his feedback may unwillingly try to lead you in the wrong direction. Keep calm, avoid any argument, and kindly remind them why they should trust you as a professional by laying down other options for them.
Finally, It’s our duty to have some Vision. Stop restricting yourself to what’s modern and catchy right now. But if it will also be in 10 years from now, So try to focus on giving a contemporary and timeless result!
**Tip: You can take as an example, brands like Coca-Cola, FedEx, Kellogg’s, Unilever, Nike, Disney, Apple, etc. And these were not even hard to design. Their designers just used their vision skills and focused on shape psychology, negative space, color use and etc. But these are some topics that we might refer to in another article…
In conclusion, this article was mainly written to give you some guidance on how to get along more easily with any design project. If you are a beginner, try to embrace it for your own benefit, or as a reminder if you already are a professional designer. These are 7 steps that I’ve figured out from my experience and also acquired from powerful mentors who gave me some of their knowledge. Thank you for your time, and I really hope I helped you. Don’t forget to keep an eye on the blog and stay updated cause there are more upcoming subjects about design that we can get in-depth soon.
So, here I pass these steps on to you, leaving you with one of my favorite quotes: “There are three responses to a piece of design—yes, no, and WOW! Wow is the one to aim for.” -Milton Glaser
THANK YOU FOR YOUR TIME 🙂